Why CEO of Salesforce wants to buy Twitter Social Media

Salesforce plans to buy Twitter Social Media in a move that would give access to the software company of the huge amount of data generated by the social network and could help feed its push to develop artificial intelligence.

Marc Benioff, CEO of Salesforce.com, increased its 17-year-old company to compete with Microsoft, Oracle and other major players in the field. Recently, the company acquired a number of new companies working in e-commerce and artificial intelligence. Talks between Twitter and Salesforce are supposed to be at an early stage, but an acquisition could eventually help the two companies.

Twitter Social Media shares rose 21 percent to $ 22.62 Friday after it was reported that the sale Salesforce could be in the works. The shares of the social network fell 30 percent in the past year and its market value has dropped to $ 13 million, which is significantly below its record high of $ 40.7 billion in December 2013.

The Salesforce showed interest in the Twitter Social Media support has also helped change the way the company is a constant boiling, which could be very useful for a number of companies in Silicon Valley who could use his basic 313 million monthly users accounts and the large amount of data generated.

Salesforce and Twitter have worked closely since June 2012, when the two companies formed an alliance that led to the sales force all public tweets from Twitter. This helped the company gain valuable information and learn more about your customers.

If Twitter is acquired by another company, such as LinkedIn was by Microsoft, Salesforce could lose access to company data. These data have already been taken advantage of by Salesforce in its new effort artificial intelligence called Einstein that was released last week.

If the company intends to continue to develop and IA Einstein really sees the future acquisition of Twitter can be the right decision for both companies.